the NY-based brand loyalty and customer engagement consultancy. Ive pioneered work in loyalty, emotional engagement and predictive metrics creating the Customer Loyalty Engagement Index (examining 83 categories and 598 brands), and the Sports Fan and Womens Wear Daily Fashion Brand Indices. My first book, Predicting Market Success, provided a 21st century paradigm for loyalty. My current book, The Certainty Principle, deals with engagement in a more complex, cross-channel marketplace. Im a two-time winner of the Advertising Research Foundations Research Innovator award, and in 2008, New York Universitys communication school declared me the most-quoted brand consultant in the United States. In 2012 we introduced the Digital Platform GPS, a review of 14 digital platforms and their engagement effects in 83 B2C and B2B categories.
BFC Fashion Trust 2014 recipients include Mary Katrantzou, Todd Lynn – Yahoo News
After months of self work and dedication to empowerment the TAPS c/o 2014 is ready to take on the runway. Join us as we celebrate their journey. With participation from some of Jackson’s top boutiques, make up artists, and stylists, this event is sure to be EPIC!!!! A portion of the proceeds raised will be donated to DIVAS in Action, a female mentoring program designed to empower, uplift and educate young girls between the ages of 7-17. The goal of the organization is to encourage, enlighten, and empower girls to realize their full potential. Please note the CURVES & COCKTAILS VIP LOUNGE will be open from 6 p.m. – 7 p.m.
Mobile Fashion App Strut Is Like Tinder For Discovering And Sharing New Outfits | TechCrunch
Strut is centered around the idea of helping users discover new apparel via mobile that they might want to buy. It does this by presenting them with 50 new pieces of clothing each morning, with a Tinder-like mechanism for swiping left on items they dont like and swiping right on those they do. It uses machine learning to refine the items it presents to users and improves its targeting over time. The idea is that Strut will get (visit site) to know their tastes better and provide clothing options more to their liking the longer that they use the app. If Strut were just about helping users to find new clothes, the app wouldnt be that interesting. What makes it fun is the ability to create outfits around those finds and sharing them with others as part of some collaborative social fashion mashup. In addition to swiping right or left, users can also swipe up.
Truworths shares drop after sales growth slows – Yahoo News
Now the 2014 recipients have been named. Chaired by philanthropist Tania Fares and fashion editor Kim Hersov, the British Fashion Council Fashion Trust provides financial support for designers, as well as mentoring, networking and investment opportunities. The 2014 recipients were named this week, with some of the most exciting names in British fashion set to receive a year of support. Emilia Wickstead,House of Holland,Mary Katrantzou,Michael van der Ham,Richard Nicoll,Osman,Todd Lynn andZoe Jordan will all take a share of the215,000 (approx $340,000) prize fund. “The support of the BFC Fashion Trust has been invaluable to my company and the future of our business. Not only have they provided tailored support and advice from experienced industry professionals and advisors, but they have enabled us to take our sales in house and retain the services of a Celebrity PR agency, who are already increasing the profile of the brand, internationally,” explained Nicoll who, like Katrantzou, has been a previous recipient of the award. London’s fashion scene has grown steadily over the past decade with designers J.W. Anderson and Christopher Kane both receiving heavyweight investment from luxury giants LVMH and Kering (respectively). Arts & Entertainment
TAPS Fashion and Full Frames Model Showcase | Jackson Free Press | Jackson, MS
View photo Shoppers walk past a Truworths shop with Sale advertisements on its windows at the Sandton shopping mall JOHANNESBURG (Reuters) – South African clothing retailer Truworths International Ltd issued a trading update on Thursday showing slowing sales growth, sending its shares down more than 8 percent in early trade. Truworths, which also named the head of French retailer Kiabi as its new chief executive, said sales increased 4.7 percent to 3.7 billion rand ($332.2 million) in the 18 weeks ended Nov. 2, well below the 7 percent growth rate achieved in the same period last year. Once among the must-haves in fund managers’ portfolios thanks to credit-fuelled spending in recent years, South African retailers have been among the worst-performing stocks over the past 12 months as credit providers pull back due to rising defaults. There are concerns spending could be further affected in the run-up to the vital Christmas holidays, with analysts seeing rising interest rates. The ratio of household debt to disposable income is already at around 75 percent. Truworths sells about three quarters of its products via its own-store credit cards.