“Projects such as Kingsman are developed to reflect our pioneering nature and to ensure that we are providing our customers with something that they cannot get anywhere else globally” said Toby Bateman, Buying Director at MR PORTER. “They are also essential in developing brand awareness,” he added. Similarly, Topman – part of British retail billionaire Philip Green’s Arcadia Group, will create a video with London-based artist Natalia Stuyk to be screened at its catwalk show and shown online simultaneously as part of its live-streaming. Heritage brand Burberry will enable its customers to order clothes online right after watching a live-stream of its show on Monday. Fashion brands will also be relying heavily on the use of social media to generate excitement around brands by collaborating with app developers and tech firms to create installations, online content and wearable technology. Danish menswear brand SOULLAND created an app allowing users at its show to share it on social media, while youth label ADA + NIK will unveil a ‘Narrative Jacket’, a leather jacket with a built-in camera. Harvey Nichols, which will showcase its collaboration with clothing brand Trapstar and artist Harif Guzman, said it expected its menswear department to continue to grow in the next few years, with a new focus on domestic customers.
That being said, there are some crimes against fashion that just can’t be forgotten, and the Golden Globes are no exception. Diane Kruger is usually en pointe in the style department, but that was not the case at the 2006 show. The blond beauty wore an odd bandeau-meets-skirt design that looked like a belly dancing costume gone wrong. And at last year’s show, Lena Dunham suffered a serious fashion faux pas in an ill-fitting, mustard Zac Posen gown. PHOTOS: On the flip side, see the best of the red carpet Vanessa Williams could’ve benefitted from a less-is-more mentality back in 2007, with a fur coat, uber-voluminous hair and a busy tulle Carmen Marc Valvo gown. Moving in a more gothic direction, Sharon Stone ‘s vampy Versace ensemble left little to the imagination back in 2003. And speaking of revealing ensembles, Renee Zellweger’s Carolina Herrera gown from the 2009 Golden Globes was just too sheer on top to be flattering on anyone. And that’s not allcheck out the gallery below to see even more of the worst fashion go here moments ever at the Golden Globes! E!’s Golden Globes coverage starts on January 11 at 4pm ET/ 1pm PT with Countdown to the Red Carpet, followed by Live From the Red Carpet at 6pm ET/ 3 pm PT.
Wearable devices get more stylish as fashion and technology intersect – LA Times
The cute little bambini mess around in the label’s kids’ clothes, ride around on scooters, footballs, teddy bears and mini-strollers. http://youtu.be/ZRZI1jVUOyM Giorgio Armani Armani has been dressing the players and staff of FC Bayern Munich for a while now, including World Cup winners Bastian Schweinsteiger, Manuel Neuer and Mario Gotze, who explain their affinity for the designer’s ‘Made to Measure’ line. http://youtu.be/HTO202HFKfs Burberry The London label has already unveiled its Spring/Summer 2015 print campaign, and this week launched this video. Two black British models, Naomi Campbell and Jourdan Dunn, star in the film which was directed by Christopher Bailey and shot by Mario Testino.
Although the product performed well, Chief Executive Mark Bernstein lamented that the jacket’s baggy appearance was likely to turn off trendy consumers. “You look cool to me, you see, and I don’t think you’d buy one of these jackets. Because it’s not cool enough,” Bernstein told a 20-something male conference attendee, who nodded and said, “Right, exactly.” The closer relationship between tech and fashion also brought some atypical attendees to CES. For the first time, Refinery29, a major fashion, style and beauty website, sent a creative team to the show to transform a suite at the Wynn into a dream apartment for the chic, tech-focused millennial woman. The suite was curated to give attendees a sense of how technology could be seamlessly merged with a stylish aesthetic. Among the products featured: Internet-connected pendants and rings, 3-D-printed clothing and a rechargeable handbag with built-in charging cables for mobile devices. In a sign that even major fashion players are taking notice, Chanel and Neiman Marcus reps stopped by to check out the space.